SEO for Law Firms
Why you should be using SEO for Law Firms
SEO stands for “search engine optimization” and it is an important tool for helping law firms to get found by potential clients who are searching online. SEO specifically helps with organic rankings, meaning when someone types a relevant search query into Google or another search engine, the results that are generated are based on how well the website aligns with the keywords used. This can be extremely valuable to a law firm because it means their services will be seen by more interested users, resulting in greater visibility and potentially more business. Creating reliable and targeted content can be an excellent way to produce leads, while also strengthening your brand’s image. It is essential that law firms understand how to use SEO properly in order to give them the best chance of succeeding in competitive markets.
What are the results of SEO for law firms?
Higher Page Rankings
Increased web traffic
more leads
Business growth
Investing in quality SEO strategies ensures that the time needed to reach the desired audience will be shorter and provide a better return on investment than traditional methods of marketing.
Rank for high-volume SEO terms like:
Los Angeles Criminal Lawyer
Immigration Lawyer Chicago
Military Divorce Lawyer
Birth Injury Lawyer Michigan
Personal Injury Lawyer NYC
Car Accident Lawyer Los Angeles
LAW FIRM SEO SERVICES
A great way to attract more clients is by taking advantage of law firm SEO services. With decades of experience in the legal industry, expert SEO professionals at Zardness can help law firms get noticed online through targeted strategies designed to draw customers in through leading search engines like Google. We will use keyword research, content optimization, link building, and website analysis to ensure that your law firm’s website is easily seen when potential clients search for legal advice. In addition, we monitor your rankings and tweak the strategies as new best practices come into play. Through the right combination of web development skills and marketing know-how, an added layer of visibility can be created to help convert clicks into customers.
SEO for Family Law
With the number of family law firms out there, it can be hard to stand out from the competition. A good SEO strategy can help you reach out to people with complicated family legal issues—whether it’s about divorce or guardianship cases—while ensuring that your website accurately communicates your areas of expertise.
SEO for Bankruptcy Law
For lawyers who want to market bankruptcy law services, SEO is essential. Effective SEO practices can help attract more attention to a bankruptcy lawyer’s website. Having great content on a site, such as informative blog posts that answer commonly asked questions about bankruptcy, helps a website move up in search results and positions the attorney as an expert.
SEO for Criminal Law
For criminal law firms, focusing on SEO through a combination of keywords, page structure, video links, and local links will help draw attention from those seeking legal advice in this field. When used correctly, SEO for criminal law is one of the most effective routes for firms looking to attract target clients in need of representation.
SEO for Personal Injury Law
SEO for personal injury law involves optimizing a law firm’s website to rank higher in search engine results pages for relevant keywords related to personal injury law. Our team is dedicated to delivering high-quality SEO services that produce real results for personal injury law firms.
On-Page SEO
On-page SEO consists of optimizing the titles and meta tags, publishing high-quality content with the right keywords, optimizing images, and building internal links.
Technical SEO
Technical SEO, consists of optimizing design and architecture, ensuring that pages load quickly and serve clean code, linking between pages using internal links, and improving URL structure.
Keyword Tracking
We monitor visibility, spot trends in search queries, and identify errors in optimization. Utilizing tracking technology can reveal how changes in content and page organization impact your rankings.
As a law firm SEO agency, we don’t try to game search engines.
We focus on true marketing to build awareness around your brand.
HOW IT WORKS
Search Engine Marketing Strategies
In-Depth Site Review and Keyword Research
We start the SEO campaign by reviewing your site, understanding the important aspects of your business and finding the right keywords that are suitable for your industry.
Competitor Research
We need to find out who your law firm competitors are, what keywords and content they use on their website and how we can surpass them by ranking higher on Google.
It’s crucial to know how other law firms are ranking on search engine result pages.
On-Page SEO
Content Strategy and Execution
Many businesses don’t have time to create quality content on a regular basis.
Mobile SEO Optimization
Off-Page SEO
Links are one of the most important ranking factors in SEO. We’re using 100% white-hat SEO strategies which means all backlinks are natural quality links and won’t let Google penalize your website.
Website Testing and Analysis
Monthly Ranking Reports
Get In Touch With a Law Firm SEO Expert
Let us help you grow your business with our SEO & digital marketing agency located in Los Angeles, CA.