Pay Per Click advertising, also known as PPC, is one of the most effective ways to reach a large targeted audience and you only pay when someone clicks your ads. However, poor setup and ongoing management can quickly become costly and make your ads ineffective. Maximizing your return on investment involves testing, analysis and regular adjustments.

Advantages of Pay Per Click marketing:

  • It’s targeted; you can choose your audience according to demographics, location or device they use.
  • Quick results.
  • The audience is ready to purchase.
  • Brand awareness increases.

How Can Zardness Help with Pay Per Click Advertising?

  • Account Setup
  • Ad Creation and Optimization
  • Bid Strategy
  • Keyword Research
  • Analysis of Your Industry Competitors
  • Landing Page Optimization
  • Conversion Tracking & ROI
  • Monthly Reporting
  • Retargeting
  • Quality Score Refinement
  • Split A/B Ad Testing
  • Ongoing Campaign Monitoring


Read more: What is PPC Advertising? Learn about Pay per click marketing.


It is a great idea to use multiple PPC platforms, in order to maximize your advertising power and benefit from good results along the way. Below are the paid advertising platforms I work with:

  • Google AdWords
  • Facebook Ads
  • Retargeting
  • Google Shopping Ads


Where will my ads show?

Depending on how you target your ad and what PPC platform you are using, your ads can show in different places.

Search engine text search:

Your ad can be seen in the “Sponsored Results” when someone searches for a specific product or service. It can also be displayed on other websites under “Sponsored Ads or Sponsored Links”.


Adwords display:

When you advertise on the Google Display Network, your ads can appear across a large collection of websites, mobile apps and video content. It can also appear on websites with Google advertising as well as Youtube.

Social media platforms:

Ad will show in feed or right top corner.


How long will it take to get effective results?

Many companies will say “We tried Google Adwords but it didn’t work for us.” However, by looking into their Google Adword history we can see most of them set up a poorly configured campaign, run it for only a couple of weeks and then stop.

One of the most important things to understand about Google Adwords is that you cannot get effective results in a month. Even for experts, results take time. There’s a lot of testing to get high traffic, good ROI and lower costs. The best way to maximize your ad dollars is to run your campaigns for at least 3 to 6 months before you can really get an idea of how things are going.

How much will it cost?

Zardness will charge a monthly fee to manage the paid advertising. See pricing.

The cost of PPC advertising depends on the industry, keyword competition and the geographic area. There is no set dollar amount you are charged per click. Instead, it varies by keyword depending on the level of competition. If you want to control the amount of money you spend, you can set a maximum daily or lifetime budget.

Read more: How much does Google Adwords cost?

Hiring a PPC consultant offers several critical benefits:

  • Allows you to build a sound campaign structure from Day 1
  • Saves you time, money and frustration trying to manage a campaign alone
  • Consistent monitoring and optimization
  • Frees you to concentrate on your core business

Do you need help with your PPC advertising?