Built to create
Zardness is a digital agency with a focus on small businesses that want to become more visible online. We have a dynamic approach to marketing, tailored to the specific needs of each client for branding, promotion, and advertising.
WHAT WE DO
STAND OUT IN YOUR NICHE
GENERATE MORE INCOME
BOOK MORE CLIENTS
GROW YOUR CUSTOMER BASE
CONNECT WITH MORE PEOPLE
DO MORE OF WHAT YOU LOVE
Our process is what separates us from other digital marketing agencies. We dedicate ourselves to gaining a deep understanding of your business, your sales processes and your customers. We spend time gathering content that establishes your thought leadership. We understand the ever-changing online environment and consumer habits. And then we execute our carefully planned strategy and continue to optimize it, daily.
The time we spend on Discovery is vital to creating an actionable digital marketing plan that works. This involves a big kick-off meeting, an in-depth exploration of your business, and research into your market/industry. We perform audits and competitive analyses. Lastly, we collect and organize your marketing assets, brand guide, and imagery to ensure consistency.
STrategy sets us up for success from the beginning and ensures all moving parts are being recorded, optimized and implemented the way they should. We develop a clear, laser-focused strategy to best touch your customers along every part of their buying journey and tug at their heart strings along the way. We articulate KPIs (key performance indicators) to measure our success.
Targeting your precise customers is integral to our strategy and crucial to driving actual conversions on the internet. Online users are struggling to keep up with the vast amount of information on the web. We work with the top data sources and technologies to ensure we are bringing you the latest targeting tactics. And by now, we are so deeply ingrained in your audience that we are able to understand what drives their behavior on the internet and where to find them.
Our digital graphic design and creative services will elevate your brand and make sure your entire marketing strategy is built with purpose. By keeping strategy, design, copywriting and execution under one roof, less time is wasted managing your project. Plus, digital design is just different from traditional design; it needs to be responsive to every device used including desktop, mobile and tablets.
Our operations team is best in class. As Google Premier Partners, we are a part of only 5% of agencies that rise to these ranks. Our team knows the algorithms inside and out, but more importantly, knows what it takes to beat it. With an operations team fully dedicated to overseeing your campaigns, we are making optimizations on a daily basis to ensure KPIs are being met and conversions are increasing.
The most exciting aspect of digital marketing is that everything is trackable. All of our services come with monthly reporting and big-picture analyses on what the data means. We are here to help tell the story of your data and walk you through what it means for future decisions. Our aim is to empower your decision making through data and ultimately give you more time to work on your business.
WHAT PEOPLE THINK OF US
Sam possesses a keen insight and understanding of the ever growing and rapidly changing digital marketing environment. With her in-depth knowledge and expertise, Zardness is the one company I would always want on my side.
Andy Kemp, Senior Vice President @ KORTX
Sam was a pleasure to work with. She completely transformed our organization’s website, making it more professional, organized, and mobile responsive. She has a great eye! She also went above and beyond, helping us figure out back-end website stuff such as a server transfer/set-up, which was outside her initial scope of work. I highly recommend Zardness (Sam Meloeny) for all your website/digital marketing needs! She’s quick to respond and ensures her customer’s satisfaction.
Maria B, Operational Manager @ Haven Hills